Whistleman's Public House Brand Identity
A conceptual brand identity design project for a beautiful, historic bank-turned-gastropub. Whistleman's is a fresh take on an old classic - a delightfully crisp color palette, illustration, and font pairings that nod to the building's history while welcoming a younger crowd to sit and stay awhile.
THE HYPOTHETICAL CHALLENGE
Recently I came across the original 1914 logo for a building in town that was built in 1906 for Commercial Bank and Trust Co. The space is currently home to a casual sports bar - but for the purpose of this concept, I reinvented it as a modern, upscale gastropub with top-notch food and a curated selection of adult bevvies.
Hypothetically, the identity of the pub needed to strike the balance between honoring the history of the space and welcoming a fresh, new generation of loyal customers that are excited about a quirky, warm atmosphere and really great food.
THE ORIGINAL 1914 BANK LOGO
THE HYPOTHETICAL SOLUTION
Named after the original bank's first cashier, Whistleman's Public House pays tribute to the rich history of the building by highlighting the artistry of the architecture in both the interior design of the space and the brand identity.
I decided on a bold, funky, customized font for the primary logo that bridges the gap between the bankers of yesteryear and today's young professional foodies.
The custom script font for the secondary logo introduces a casual friendliness to the brand, while the bright, warm color palette incorporates the color of money as another playful nod to the history of the building.
The individual design elements come together to form a brand identity that is simple, bold, and refreshing – like the atmosphere of the bar itself.
THE INTENSIVE PROCESS
Intensive projects involve a little prep work on the front end. This includes a comprehensive questionnaire about your goals for your business, the issues you're currently facing, your current and target audiences, and other important info that I'll use to develop a design strategy for your project.
Equipped with the answers to your questionnaire, I'll develop two different concepts to discuss with you during a Strategy Session. These concepts include a general mood board, a typography mood board, and a color palette. During our Strategy Session, we'll choose a concept to run with, we'll develop a priority list for our Design Day, and we'll iron out any other details that need ironing out so that we're on the exact same page for our Design Day.
During our Design Day, I'll work to create a full brand identity for your business. Every project is a little bit different, but this typically includes a logo suite, a type suite, and a color palette. We also typically have time for a couple of extra assets – think business card design, social media launch graphics package, curated stock imagery, custom illustrations – you get the idea.
By the end of the day, you'll have a tidy little folder with every asset you need to show your brand to the world. One of the items in that tidy little folder will be a Brand Board PDF to neatly showcase all of the elements of your brand together. It's helpful for your own reference or to share with collaborators.