BRAND IDENTITY DESIGN AND INTENSIVE WEB PROJECT
A Japanese fire truck rolling out hot bevs and cinnamon rolls
Jenn and Andrew Webb, owners of Bindle Coffee, hit me with a name, a concept, and a shiny red truck and asked me to create a fire-hot brand and a simple website.
THE TASK
Fort Collins is home to one of the strongest food truck scenes out there. We've got just about everything – classic American, vegan ice cream, seafood, smoothies, BBQ, Mexican, waffles, corn dogs – and now, we've got coffee and cinnamon rolls. And not only do we have coffee and cinnamon rolls, but we've got coffee and cinnamon rolls served from the back of a decommissioned Japanese fire truck. And the geniuses behind this rolling masterpiece are Andrew and Jenn Webb, owners of a local favorite called Bindle Coffee. The Webbs are clever people, so they, of course, named their new food truck Stop Drip & Roll – drip coffee, cinnamon rolls, fire truck – I mean, I was sold from the get-go!
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And the task? Create a brand identity and a website landing page for Stop Drip & Roll that makes it stand out in a sea of food trucks.
​Working with Ella has been such a relief. To have someone that understands our brand and can translate that feeling visually has had a huge impact on our ability to market what we do. This trickles down into reducing our own energy expenditure and being more effective in the process (read: more time for family connection!). She's a gem and we're excited about future collaboration.
JENN WEBB, OWNER OF STOP DRIP & ROLL
KIND WORDS FROM HAPPY CLIENTS
