BRAND IDENTITY DESIGN AND INTENSIVE WEB PROJECT
A Japanese fire truck rolling out hot bevs and cinnamon rolls
Jenn and Andrew Webb, owners of Bindle Coffee, hit me with a name, a concept, and a shiny red truck and asked me to create a fire-hot brand and a simple website.
Fort Collins is home to one of the strongest food truck scenes out there. We've got just about everything – classic American, vegan ice cream, seafood, smoothies, BBQ, Mexican, waffles, corn dogs – and now, we've got coffee and cinnamon rolls. And not only do we have coffee and cinnamon rolls, but we've got coffee and cinnamon rolls served from the back of a decommissioned Japanese fire truck. And the geniuses behind this rolling masterpiece are Andrew and Jenn Webb, owners of a local favorite called Bindle Coffee. The Webbs are clever people, so they, of course, named their new food truck Stop Drip & Roll – drip coffee, cinnamon rolls, fire truck – I mean, I was sold from the get-go!
And the task? Create a brand identity and a website landing page for Stop Drip & Roll that makes it stand out in a sea of food trucks.