BRANDING & WEB DESIGN PROJECT
A boutique film production company preps for a feature film launch
Brothers Anders and Davin Lindwall approached me with a simple request: "Can you make us a website that represents the quality of work that we do before our first feature film launch?" Short answer: yes.
The brothers had gone the DIY route with their site several years before and, frankly, it wasn't showcasing the quality of work that Childe (their film production company) produces. These guys are amazing at what they do and their site was – okay. They primarily do commercial work but recently ventured into the world of producing feature films and were slotted to release one in the coming months.
So the challenge was multi-faceted: design and develop a high-converting, simple, stand-out website that communicates the philosophy and capability of Childe as well as the quality of the work it produces while maintaining an alluring ambiguity throughout the site to foster a sense of wonder and curiosity about the brand. They needed browsers (potential clients) to be intrigued and impressed as they interacted with their website, especially on the precipice of this new chapter for Childe.
*Camera pans to Ella in her pink corduroy boss hat, frantically scribbling up a perfect plan.*
The solution started with a brand refresh. The existing brand was already strong, but needed a bit of a spruce-up to accomplish the goals of the project and to lay a strong foundation for the kickass new site. I tweaked their primary and secondary logos, added two more logos to the collection, developed a hand-painted font for their tagline, and refreshed their illustrated submark. Then I created a cohesive, comprehensive brand book that detailed how and when to use their new and updated design assets. This work on their brand identity laid the foundation for the web design phase of the project.
With the brand polished up and ready to turn heads, we took on the website. The approach here was to create a semi-custom site that would intrigue potential clients while still remaining easily editable by the Lindwalls. We'd employ coding to customize elements of their site and elevate the user experience while making sure that the amount of images and video content didn't slow the site down. We'd also focus on the copy and the flow of the site to maximize conversions and funnel visitors to the inquiry form.
We did all of this, of course, while making sure that the site struck a balance between functional and beautiful.
This project happened recently – so the results are still out! Check back here for an inevitable success story soon.